What happens if I fall victim to a cyber attack?

First and foremost, damage to your reputation. Given you'll have a responsibility to notify your trusting client base in the event their sensitive data is compromised (credit card numbers, for example), there's a strong likelihood they'll go elsewhere with their business moving forward. If this factor hits critical mass and you're facing other fines and regulatory hoops, it can spell the end for your business within just a few months of fighting back.